CLEVELAND -- Retailers have access to a whole world of manufacturers, but finding new and qualified global suppliers to partner with can be a costly and time-consuming process.
Suppliers looking to find the right importers and distributors face similar challenges, according to Efficient Collaborative Retail Marketing (ECRM) vice president of international development Lisa Balsera, who cited the global beauty industry as an example.
"It is a multibillion-dollar marketplace and thus an important market for manufacturers," Balsera says. "But for a company just branching out of the United States, or one with limited global experience, the process can be …
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